Core Idea:
Most clients aren’t buying pixels, they’re buying solutions. This talk focuses on how to sell the thinking behind a concept, especially when it’s unfamiliar or unconventional.
Outline:
Framing ideas around goals and outcomes, not aesthetics
Translating strategy into visual language
How to pitch: storytelling vs. walkthroughs
Language tips (e.g., avoid “What do you think?”)
Handling disagreements without defensiveness
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Corey Weddington
Corey is a seasoned agency veteran with over a decade in the WordPress space, wearing many hats across design, development, and strategy. For the past five years, he’s been focused on leading WordPress strategy and solutions for enterprise clients like Microsoft, Google, and Starbucks.
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