{"id":1351,"date":"2025-09-19T13:04:51","date_gmt":"2025-09-19T05:04:51","guid":{"rendered":"https:\/\/taiwan.wordcamp.org\/2025\/?post_type=wcb_session&#038;p=1351"},"modified":"2025-09-24T14:29:51","modified_gmt":"2025-09-24T06:29:51","slug":"getting-to-yes-the-art-of-selling-ideas-not-just-designs","status":"publish","type":"wcb_session","link":"https:\/\/taiwan.wordcamp.org\/2025\/session\/getting-to-yes-the-art-of-selling-ideas-not-just-designs\/","title":{"rendered":"Getting to Yes: The Art of Selling Ideas, Not Just Designs"},"content":{"rendered":"\n<p class=\"has-contrast-2-color has-text-color has-link-color wp-elements-63153fba87d8bec358dd1310ce95944c wp-block-paragraph\">Core Idea:<br>Most clients aren\u2019t buying pixels, they\u2019re buying solutions. This talk focuses on how to sell the thinking behind a concept, especially when it\u2019s unfamiliar or unconventional.<\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color wp-elements-12fca22ca2ee34a09cfa5f8dec7ad1c0 wp-block-paragraph\">Outline:<\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color wp-elements-cd7716101d1b05258a7bc17737a0407f wp-block-paragraph\">Framing ideas around goals and outcomes, not aesthetics<\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color wp-elements-f5d972ebd2e264d9e8658069c3cd2284 wp-block-paragraph\">Translating strategy into visual language<\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color wp-elements-f555655c4e258412e595bf855aae0d71 wp-block-paragraph\">How to pitch: storytelling vs. walkthroughs<\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color wp-elements-dff00a5fd3eb4888632f90e480c050fc wp-block-paragraph\">Language tips (e.g., avoid \u201cWhat do you think?\u201d)<\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color wp-elements-4722e3f910c310c88e68f07242a21cfd wp-block-paragraph\">Handling disagreements without defensiveness<\/p>\n\n\n<ul class=\"wordcamp-block wordcamp-post-list has-layout-list wordcamp-speakers\"><li class=\"wordcamp-post-list__post wordcamp-clearfix\">\n<div class=\"wordcamp-speaker wordcamp-speakers__post slug-corey-weddington\">\n\t<h3 class=\"wordcamp-block__item-title wordcamp-speakers__title\"><a href=\"https:\/\/taiwan.wordcamp.org\/2025\/speaker\/corey-weddington\/\">Corey Weddington<\/a><\/h3>\n\t\t\t<div class=\"wordcamp-image__avatar-container align-left\">\n\t\t\t<a href=\"https:\/\/taiwan.wordcamp.org\/2025\/speaker\/corey-weddington\/\" class=\"wordcamp-image__avatar-link\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/de1e3ab1a7fa95c7ce7a1acc9da9f40799f06a46294f704a6971a0b9d7791d19?s=150&amp;d=mm&amp;r=g\" alt=\"Avatar of Corey Weddington\" \/>\t\t\t<\/a>\n\t\t<\/div>\n\t\n\t\t\t<div class=\"wordcamp-block__item-content wordcamp-speakers__content is-full\"><p class=\"wp-block-paragraph\">Corey is a seasoned agency veteran with over a decade in the WordPress space, wearing many hats across design, development, and strategy. For the past five years, he\u2019s been focused on leading WordPress strategy and solutions for enterprise clients like Microsoft, Google, and Starbucks.<\/p>\n<ul class=\"wp-block-social-links is-style-pill-shape is-layout-flex wp-block-social-links-is-layout-flex\">\n<li class=\"wp-social-link wp-social-link-chain  wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/hirecorey.com\/%20\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.6,7.2H14v1.5h1.6c2,0,3.7,1.7,3.7,3.7s-1.7,3.7-3.7,3.7H14v1.5h1.6c2.8,0,5.2-2.3,5.2-5.2,0-2.9-2.3-5.2-5.2-5.2zM4.7,12.4c0-2,1.7-3.7,3.7-3.7H10V7.2H8.4c-2.9,0-5.2,2.3-5.2,5.2,0,2.9,2.3,5.2,5.2,5.2H10v-1.5H8.4c-2,0-3.7-1.7-3.7-3.7zm4.6.9h5.3v-1.5H9.3v1.5z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Link<\/span><\/a><\/li>\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/corey-weddington\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n<li class=\"wp-social-link wp-social-link-bluesky  wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/bsky.app\/profile\/hirecorey.bsky.social\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.3,4.2c2.3,1.7,4.8,5.3,5.7,7.2.9-1.9,3.4-5.4,5.7-7.2,1.7-1.3,4.3-2.2,4.3.9s-.4,5.2-.6,5.9c-.7,2.6-3.3,3.2-5.6,2.8,4,.7,5.1,3,2.9,5.3-5,5.2-6.7-2.8-6.7-2.8,0,0-1.7,8-6.7,2.8-2.2-2.3-1.2-4.6,2.9-5.3-2.3.4-4.9-.3-5.6-2.8-.2-.7-.6-5.3-.6-5.9,0-3.1,2.7-2.1,4.3-.9h0Z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Bluesky<\/span><\/a><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">\n<\/div>\t\n\t<\/div>\n\n<\/li><\/ul>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignfull has-base-2-color has-contrast-2-background-color has-text-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-left-radius:16px;border-bottom-right-radius:16px;padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-small-font-size wp-block-paragraph\" style=\"line-height:.9\"><strong>\u66f4\u591a\u7cbe\u5f69\u8b70\u7a0b\u7b49\u4f60\u4f86\u807d\uff01<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-base-2-color has-text-color has-link-color wp-elements-ecba9519c879ffdd174cbdde6d2611e4\" id=\"schedule-a-visit\" style=\"font-size:clamp(1.502em, 1.502rem + ((1vw - 0.2em) * 1.663), 2.5em);line-height:1.15\"><strong>WordCamp Taiwan 2025<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aa830938 wp-block-buttons-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 wctw-cta-pattern\"><a class=\"wp-block-button__link has-contrast-color has-accent-background-color has-text-color has-background has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/taiwan.wordcamp.org\/2025\/tickets\/\" style=\"border-radius:50px\">\ud83c\udf9f\ufe0f \u7acb\u5373\u8cfc\u7968\uff01<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Core Idea:Most clients aren\u2019t buying pixels, they\u2019re bu [&hellip;]<\/p>\n","protected":false},"author":17827131,"featured_media":0,"template":"","meta":{"_crdt_document":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1762568400,"_wcpt_session_duration":2400,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1249],"footnotes":""},"session_track":[54],"session_category":[72,71,66],"class_list":["post-1351","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-304a","wcb_session_category-intermediate","wcb_session_category-beginner","wcb_session_category-design"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"2025-11-08","time":"10:20"},"session_speakers":[{"id":"1249","slug":"corey-weddington","name":"Corey Weddington","link":"https:\/\/taiwan.wordcamp.org\/2025\/speaker\/corey-weddington\/"}],"session_cats_rendered":"\u4e2d\u968e, \u5165\u9580, \u8a2d\u8a08","_links":{"self":[{"href":"https:\/\/taiwan.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taiwan.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/taiwan.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":11,"href":"https:\/\/taiwan.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1351\/revisions"}],"predecessor-version":[{"id":1931,"href":"https:\/\/taiwan.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1351\/revisions\/1931"}],"speakers":[{"embeddable":true,"href":"https:\/\/taiwan.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/1249"}],"author":[{"embeddable":true,"href":"https:\/\/taiwan.wordcamp.org\/2025\/wp-json\/wporg\/v1\/users\/hirecorey"}],"wp:attachment":[{"href":"https:\/\/taiwan.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=1351"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/taiwan.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_track?post=1351"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/taiwan.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_category?post=1351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}