{"id":1351,"date":"2025-09-19T13:04:51","date_gmt":"2025-09-19T05:04:51","guid":{"rendered":"https:\/\/taiwan.wordcamp.org\/2025\/?post_type=wcb_session&#038;p=1351"},"modified":"2025-09-24T14:29:51","modified_gmt":"2025-09-24T06:29:51","slug":"getting-to-yes-the-art-of-selling-ideas-not-just-designs","status":"publish","type":"wcb_session","link":"https:\/\/taiwan.wordcamp.org\/2025\/session\/getting-to-yes-the-art-of-selling-ideas-not-just-designs\/","title":{"rendered":"Getting to Yes: The Art of Selling Ideas, Not Just Designs"},"content":{"rendered":"\n<p class=\"has-contrast-2-color has-text-color has-link-color wp-elements-63153fba87d8bec358dd1310ce95944c\">Core Idea:<br>Most clients aren\u2019t buying pixels, they\u2019re buying solutions. This talk focuses on how to sell the thinking behind a concept, especially when it\u2019s unfamiliar or unconventional.<\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color wp-elements-12fca22ca2ee34a09cfa5f8dec7ad1c0\">Outline:<\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color wp-elements-cd7716101d1b05258a7bc17737a0407f\">Framing ideas around goals and outcomes, not aesthetics<\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color wp-elements-f5d972ebd2e264d9e8658069c3cd2284\">Translating strategy into visual language<\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color wp-elements-f555655c4e258412e595bf855aae0d71\">How to pitch: storytelling vs. walkthroughs<\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color wp-elements-dff00a5fd3eb4888632f90e480c050fc\">Language tips (e.g., avoid \u201cWhat do you think?\u201d)<\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color wp-elements-4722e3f910c310c88e68f07242a21cfd\">Handling disagreements without defensiveness<\/p>\n\n\n<ul class=\"wordcamp-block wordcamp-post-list has-layout-list wordcamp-speakers\"><li class=\"wordcamp-post-list__post wordcamp-clearfix\">\n<div class=\"wordcamp-speaker wordcamp-speakers__post slug-corey-weddington\">\n\t<h3 class=\"wordcamp-block__item-title wordcamp-speakers__title\"><a href=\"https:\/\/taiwan.wordcamp.org\/2025\/speaker\/corey-weddington\/\">Corey Weddington<\/a><\/h3>\n\t\t\t<div class=\"wordcamp-image__avatar-container align-left\">\n\t\t\t<a href=\"https:\/\/taiwan.wordcamp.org\/2025\/speaker\/corey-weddington\/\" class=\"wordcamp-image__avatar-link\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/de1e3ab1a7fa95c7ce7a1acc9da9f40799f06a46294f704a6971a0b9d7791d19?s=150&amp;d=mm&amp;r=g\" alt=\"Avatar of Corey Weddington\" \/>\t\t\t<\/a>\n\t\t<\/div>\n\t\n\t\t\t<div class=\"wordcamp-block__item-content wordcamp-speakers__content is-full\"><p>Corey is a seasoned agency veteran with over a decade in the WordPress space, wearing many hats across design, development, and strategy. For the past five years, he\u2019s been focused on leading WordPress strategy and solutions for enterprise clients like Microsoft, Google, and Starbucks.<\/p>\n<ul class=\"wp-block-social-links is-style-pill-shape is-layout-flex wp-block-social-links-is-layout-flex\">\n<li class=\"wp-social-link wp-social-link-chain  wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/hirecorey.com\/%20\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.6,7.2H14v1.5h1.6c2,0,3.7,1.7,3.7,3.7s-1.7,3.7-3.7,3.7H14v1.5h1.6c2.8,0,5.2-2.3,5.2-5.2,0-2.9-2.3-5.2-5.2-5.2zM4.7,12.4c0-2,1.7-3.7,3.7-3.7H10V7.2H8.4c-2.9,0-5.2,2.3-5.2,5.2,0,2.9,2.3,5.2,5.2,5.2H10v-1.5H8.4c-2,0-3.7-1.7-3.7-3.7zm4.6.9h5.3v-1.5H9.3v1.5z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Link<\/span><\/a><\/li>\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/corey-weddington\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n<li class=\"wp-social-link wp-social-link-bluesky  wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/bsky.app\/profile\/hirecorey.bsky.social\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.3,4.2c2.3,1.7,4.8,5.3,5.7,7.2.9-1.9,3.4-5.4,5.7-7.2,1.7-1.3,4.3-2.2,4.3.9s-.4,5.2-.6,5.9c-.7,2.6-3.3,3.2-5.6,2.8,4,.7,5.1,3,2.9,5.3-5,5.2-6.7-2.8-6.7-2.8,0,0-1.7,8-6.7,2.8-2.2-2.3-1.2-4.6,2.9-5.3-2.3.4-4.9-.3-5.6-2.8-.2-.7-.6-5.3-.6-5.9,0-3.1,2.7-2.1,4.3-.9h0Z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Bluesky<\/span><\/a><\/li>\n<\/ul>\n<\/div>\t\n\t<\/div>\n\n<\/li><\/ul>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignfull has-base-2-color has-contrast-2-background-color has-text-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-left-radius:16px;border-bottom-right-radius:16px;padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\" style=\"line-height:.9\"><strong>\u66f4\u591a\u7cbe\u5f69\u8b70\u7a0b\u7b49\u4f60\u4f86\u807d\uff01<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-base-2-color has-text-color has-link-color wp-elements-ecba9519c879ffdd174cbdde6d2611e4\" id=\"schedule-a-visit\" style=\"font-size:clamp(1.502em, 1.502rem + ((1vw - 0.2em) * 1.663), 2.5em);line-height:1.15\"><strong>WordCamp Taiwan 2025<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-cfa4d782 wp-block-buttons-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 wctw-cta-pattern\"><a class=\"wp-block-button__link has-contrast-color has-accent-background-color has-text-color has-background has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/taiwan.wordcamp.org\/2025\/tickets\/\" style=\"border-radius:50px\">\ud83c\udf9f\ufe0f \u7acb\u5373\u8cfc\u7968\uff01<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Core Idea:Most clients aren\u2019t buying pixels, they\u2019re bu [&hellip;]<\/p>\n","protected":false},"author":17827131,"featured_media":0,"template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1762568400,"_wcpt_session_duration":2400,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1249],"footnotes":""},"session_track":[54],"session_category":[72,71,66],"class_list":["post-1351","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-304a","wcb_session_category-intermediate","wcb_session_category-beginner","wcb_session_category-design"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"2025-11-08","time":"10:20"},"session_speakers":[{"id":"1249","slug":"corey-weddington","name":"Corey Weddington","link":"https:\/\/taiwan.wordcamp.org\/2025\/speaker\/corey-weddington\/"}],"session_cats_rendered":"\u4e2d\u968e, \u5165\u9580, \u8a2d\u8a08","_links":{"self":[{"href":"https:\/\/taiwan.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taiwan.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/taiwan.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":11,"href":"https:\/\/taiwan.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1351\/revisions"}],"predecessor-version":[{"id":1931,"href":"https:\/\/taiwan.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1351\/revisions\/1931"}],"speakers":[{"embeddable":true,"href":"https:\/\/taiwan.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/1249"}],"author":[{"embeddable":true,"href":"https:\/\/taiwan.wordcamp.org\/2025\/wp-json\/wporg\/v1\/users\/hirecorey"}],"wp:attachment":[{"href":"https:\/\/taiwan.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=1351"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/taiwan.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_track?post=1351"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/taiwan.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_category?post=1351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}