Michelle Frechette is the Director of Customer Success at GiveWP, where she and the Customer Success teamwork with fundraisers all over the world to make the world a better place. Part of that is helping customers evaluate their websites and researching what works to convert site visitors to supporters and donors. In addition to her work at GiveWP, Michelle is the Podcast Barista at WPCoffeeTalk.com, co-founder of underrepresentedintech.com, creator of wpcareerpages.com, Board President at BigOrangeHeart.org, contributor at Post Status, author, business coach, and a frequent speaker at WordPress events. Michelle lives outside of Rochester, NY where she’s an avid nature photographer. You can find out more at her website WorksByMichelle.com.